Andy Fell | GiFT631

Drive extraordinary results for leaders, teams and organisations through a series of simple, practical, actionable and experience based winning habits, frameworks and routines.

In a world saturated with generic leadership programs and one-size-fits-all solutions, GIFT631 stands apart as the premier choice for senior leaders, business owners, and those looking to move in the direction of their potential.

Founded in 2017 by Andy Fell, after nearly two decades of senior leadership experience across the UK and Australia’s most demanding financial services environments, GIFT631 brings deep and broad leadership, talent development and coaching expertise.

Our approach is rooted in real-world experience, backed by proven frameworks, and delivered with the precision that only comes from having walked in our clients’ shoes at the highest levels of corporate and now entrepreneurial leadership.

From Corporate Leader to Transformation Expert

1988 – 2017

The Corporate Foundation

Andy Fell’s journey to founding GIFT631 began in the unforgiving world of financial services, where he spent nearly three decades ascending to the most senior leadership positions across two banks in two continents. His corporate career was spent leading large, people centric distribution businesses, with P&L and balance sheet responsibilities.

Starting at RBS/NatWest Bank in the UK, Andy quickly distinguished himself, advancing from regional roles to Chief/Senior Chief Manager positions across South Yorkshire and Lincolnshire. His exceptional performance led to increasingly complex challenges, including the role of Regional Managing Director for the East & North Scotland’s retail and small business banking operations.

But it was his transition to Westpac Group in Australia (2009-2017) where Andy’s leadership philosophy truly crystallised. Following a period as State General Manager for Queensland’s retail and business banking operations, Andy became General Manager for the St George consumer bank and then Wesptac’s Premium Bank leading teams and complex operations across Australia, Singapore, Hong Kong, and London.

2017

The Transformation Moment

In 2017, at the pinnacle of his corporate success, Andy made a decision that surprised many but felt inevitable to him. After taking the Rocking Chair Test, which became the title of his first book, Andy took the opportunity to multiply his impact by developing leaders, teams and talent groups across different sectors and geographies.

2017 – PRESENT

Building GiFT631

The transition from corporate executive to leadership and transformation expert is more than a career change – it is the evolution of everything Andy had learned about what truly creates exceptional performance. GIFT631 became the vehicle for sharing not just leadership techniques, but the simple practical, actionable winning habits, frameworks and routines that had driven his and his team’s success.

Today, Andy serves as executive coach, conference speaker, business consultant, and facilitator of leadership and talent development programmes that bear the hallmarks of his corporate experience: practical, actionable, clear, and results-focused.

PRESENT

Today

Today, Andy serves as executive coach, conference speaker, business consultant, and facilitator of
leadership and talent development programmes that bear the hallmarks of his corporate experience:
practical, actionable, clear, and results-focused.

Personal Mission & Philosophy

Andy’s approach is built on a simple but powerful principle: leadership development must be practical and implementable. He makes the complex simple and the simple compelling, sharing habits, frameworks, routines, and strategies that work for those who take action.

His passion centres on helping people, teams, and businesses move in the direction of their potential, working with everyone from rising stars and entrepreneurs to established corporate leadership teams who share his commitment to continuous growth and self-improvement.

The 'What Winners Do' Legacy

Perhaps Andy’s most significant contribution to the leadership development field is ‘What Winners Do’

– A comprehensive approach to success that he developed to provide access to proven success formulas regardless of age, experience, or sector. This philosophy underpins all GIFT631 programmes and is supported by his published work, including ‘The Rocking Chair Test’

– A step-by-step guide to becoming the person you’re meant to be.

Credentials Highlight

Nearly 30 years

Of senior leadership experience across UK and Australia.

Multi-continental expertise

Spanning Europe, Australia, Asia, and the Pacific.

Proven track record

In retail, business and premium banking. Learning, development and communications.

International speaking

and facilitation experience

Published author

With practical frameworks used by thousands of leaders globally.

Ready to join the ranks of high-performing leaders who’ve discovered what it means to operate at their full potential?

GIFT631 isn’t for everyone – we work exclusively with leaders who are serious about transformation and committed to taking action. If you’re ready to move beyond incremental improvement to genuine breakthrough results, we’re ready to show you how.

Whether you’re seeking executive coaching, looking to elevate your next event with transformational speaking, or planning comprehensive leadership development for your organisation, the first step is always the same: a conversation about where you are and where you want to be.

Setting New Standards in Leadership Development.

Drive extraordinary results for leaders, teams and organisations through a series of simple, practical, actionable and experience based winning habits, frameworks and routines.